Instagram Reels: When is the best time to post?

Do you know what is the best time to publish? Reels on Instagram and make your content explode? Come find out with us!

If you are someone who is actively present on social media, you have surely noticed that Reels is the sensation of the moment, right?

Nowadays, it is impossible to browse through the feed of social networks like Instagram and Facebook without coming across the famous short videos that dominate social media.

But did you know that, in addition to carefully choosing the type of content you will create through Reels, be it humor, curiosities, dubbing, dancing, and so on, an extremely important point for those who want their Reels to be a success and get more views, is related to the time at which you publish?

It may seem trivial – after all, your content will be available on your profile for as long as you want it to be, right? But the first few minutes or hours of posting make all the difference between the success and failure of your post.

But do you know what the best time is to post Reels on Instagram?

To help you with this, we have decided to create the material you are about to read!

Here, we'll explore the main features of this type of content in depth and, together, we'll find out what the best time to post Reels on Instagram is!

What is Reels?

Reels is a feature or tool available on the Instagram platform that allows users to create and share short, entertaining videos.

These videos can be up to 60 seconds long and play in a continuous loop, making them an effective way to capture your audience's attention quickly and in an eye-catching way.

With Reels, users can add special effects, music, filters, and text to their videos to make them more creative and engaging.

They can also combine multiple clips into one, giving them the opportunity to tell stories in a concise but effective way.

One of the most notable features of Reels is the ability to share videos on Instagram’s Explore tab, which greatly expands their reach and exposure.

In addition, Reels can also be shared on users' Stories, making it easier to spread the word and allowing followers to interact with the content through messages and reactions.

Reels has become a very popular trend on social media, as it allows users to express their creativity, entertain their audience and connect with other users in a fun and dynamic way.

It is a versatile tool that has been adopted by many people, from content creators to brands and businesses, as an effective way to share messages, promote products or simply entertain the online community.

In addition, it can be said that Reels have become the flagship of Instagram.

So much so that, little by little, the social network is increasingly moving away from its focus on photos – which used to be the main type of content on the platform for a long time – to become a more video-focused social network.

And of course, this whole move is to compete directly with its main rival today, which is TikTok.

What is the best time to post Reels on Instagram?

Now that we’re all up to speed on Reels, it’s time to find out when the best time to post Reels on Instagram is.

And to find the answer to this question, we must analyze a study carried out by MarketingHub, a platform specialized in the analysis of social networks and influence in general.

During this study, the platform analyzed more than 100 thousand Reels posts on Instagram. And the results indicated that the best times to post and increase the chances of your content getting good engagement are the following:

Tuesday at 09:00

Thursday at 12:00

Friday at 05:00

In addition to these days, the study also concluded that other options that are also good for publishing your Reels are:

Monday at 06:00, 10:00 and 22:00

Wednesdays at 07:00, 08:00 and 23:00

Saturday at 11:00, 19:00 and 20:00

Sunday at 07:00, 08:00 and 16:00

Find out which is the best and worst day of the week to post Reels on Instagram

I bet if we scan your Instagram feed, we'll find at least one piece of content that was posted over a weekend.

This is because many people have the idea that engagement on posts on Saturdays and Sundays is better than on weekdays.

But the truth is, as you just saw in the previous topic, weekend days are far from being the best days for those who want to publish their Reels and get good engagement.

There are some theories that could explain this question.

While it may seem like social media audiences grow on weekends – after all, a good portion of the social media population is free on weekends, right? So more audience, right? – data has shown that this isn’t exactly the case.

This is precisely because it is the weekend. During the days off, a large part of users are busy doing activities and, consequently, they are not as present on social networks compared to weekdays, when there is always a moment to take a look at the social media feed during work hours.

In general, this would be one of the explanations that would answer why engagement during weekends is lower compared to some days of the week.

Conclusion

In conclusion, it is important to consider these strategic times to increase the chances of achieving greater engagement and reach with the content. 

Take advantage of these tips to make your Reels stand out on the platform!

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